Duke's vs Hellmann's vs Kraft Mayonnaise
Published 2026-10-30
Mayonnaise loyalty runs deep, and people in different parts of the country often swear by different brands. Duke's, Hellmann's (sold as Best Foods in western states) and Kraft Real Mayo are three of the most popular. All three are real mayonnaise made from oil, eggs and an acid like vinegar or lemon juice, but they differ in flavor and texture. Here is how they compare so you can choose the jar that matches your cooking.
Duke's: tangy Southern favorite
Duke's is famous in the South and is especially loved on tomato sandwiches. It is made with egg yolks for a rich, custardy texture and has a noticeably tangy taste from vinegar. People who like a bold, savory mayo that stands up to strong flavors tend to prefer it. It is also popular for pimento cheese, coleslaw and as a spread on bread before making grilled cheese.
Hellmann's: classic creamy balance
Hellmann's has a balanced, slightly lemony flavor and a smooth, thick texture. It is a dependable all-purpose mayonnaise for sandwiches, chicken salad, potato salad and dips. Because it is mild, it lets other ingredients shine. Hellmann's also makes light and olive oil versions for people who want fewer calories or a different taste.
Kraft Real Mayo: smooth and mild
Kraft Real Mayo is creamy, smooth and mild, often sold in squeeze bottles that are handy for burgers and wraps. It works well for families who mostly use mayo as a spread. Do not confuse it with Miracle Whip, also made by Kraft, which is a sweeter dressing rather than mayonnaise.
How to choose
Pick Duke's if you like tang and richness, Hellmann's for a classic all-rounder and Kraft if you want a mild, easy-squeeze spread. Jar size matters too: large jars are cheaper per ounce but need to be used within the time the label recommends after opening, kept in the refrigerator. Try a smaller jar of a new brand before committing to a big one.
